A fellow over on a forum I was visiting posed the question, “How Do You Keep At It?” He was referring to steadily blogging. Here was my response:
I’ve had some lapses, like recently work has been really rough. I think that 4 things have kept me pretty regular for a while now:
1) Paying for my site. Now that I’ve invested some dough into the thing, it helps me prioritize it a bit. Plus, it’s a lot cooler to say, “Go to https://www.brainofshawn.com” than it is to give out a blogspot address. (Not that there’s anything wrong with blogspot — I’m just saying.)
2) ANY sort of readership. I only have like 15 people that regularly read my blog, but the fact that they do regularly visit my blog, and give a rip what I have to say, makes it more exciting. Looking at stats can be depressing and exciting both. 🙂
3) Personally, I let myself write ANYTHING I please. I know that limits the traffic I generate, but it helps me in that I’m not worried about being “on topic”, etc. Again, this is a tactic I use to keep blogging, not to generate traffic.
4) As small as it is now, I plan to use my blog as a marketing tool when I begin to publish some books. I figure everyone starts somewhere, so I might as well do it now. John Scalzi’s Whatever started small, and it’s helping him sell books now. I like that thought. 🙂